BA Final Project, Toy design - playmate

BA Final Project, Toy design - playmate

Introduction

Nowadays, many parents and educators are concerning about children’s creative thinking skills. Parents and educators believe that creative thinking skills can helps children’s all-round development, helping Children in their own problem solving abilities. Furthermore, some educators propose that creative thinking will help with children’s learning and subsequently improving examination results. In the long term, better creative thinking skill could in turn be good for the whole society in making progress.

In the meantime, Hong Kong’s education system has tendencies to inhibit children creative thinking abilities. The education system also affects parents’ mindset. Since the examination board and teaching methods cannot be changed easily or quickly, something else needs to be formed to helps children to develop their creative thinking skills. While many educators say that ‘creative thinking’ is about the way of seeing, the way of thinking and the way of solving problems for all things that surrounds us, ‘artistic creativity’ is perhaps an easier and more normal form of creativity for people to be recognized. We normally notice artistic creativity from drawing, music, drama, dance etc. It is more easily accepted by parents and schools since it is easy to let people understand and think about it via visual or audio media. Therefore, I am going to use ‘artistic creativity’ as a tool for parents and schools in helping children to develop their creative thinking skills.

Objective

Playmate is a toy designed to help children’s creative thinking skills by using artistic creativity. Playmate also helps children to develop their drawing skills, pen using skills, and 3D problem solving solutions. Furthermore, it helps with parents’ and children’s relationship, sharing and friendship.

Target audience

Children who aged 3 and up.

Promotion strategy

The toy will be sold at big toy stores like Toys’R’us. The attractive packaging will make children and parents come and have a look on it. It is part of the promotion skills.

Having different series also is one of the promotion strategies for this product. Target audiences can mix and match with different series and exchange and play with others.