Wednesday 23 December 2009
Thursday 5 November 2009
Thursday 8 October 2009
Monday 8 June 2009
BA Final Project, Toy design - playmate, Logo design
BA Final Project, Toy design - playmate Design concept
Logo design
The brand ‘Playmate’ no only means the product – ‘a mat’, it more importantly represents a ‘mate’. ‘Playmate’ means ‘play with mate’, sharing and communicating with each other. Three basic shapes for the mats – triangle, square and circle, with the main elements from the design – ‘+’ shape and dots pattern – form the emotion and human nature logo. It helps to remind people that this product is not just for single person use, it can be shared, played and created with your friends and family.
Playmate – the nature series
Different series will have different theme. The packaging, the colors and the illustrations will be altered and distinct according to the theme, but the same style will be kept. Target audiences can mix up those series and create their own structures and art works. Nature series is the first theme for the toy.This series is about plants and animals. Penguin, whale, chick, rabbit, owl, cutlet fish, fish, bird, mushroom and flowers are the illustrations on the mats, magnet stickers and packaging. The detail design concept of the mats, magnet stickers and packaging are as the follows.
Main product – Playmate, The mat
There are different shapes of Playmate in each set. For the nature series, there are 23 mats with 16 different shapes. The shapes are squares, circles and triangles, both are in puzzle forms. Those 3 basic shapes can make the biggest creative space for kids. There are some ‘+’ die-cut on some of the mats. Those die-cuts allow children to have more options to create 3D models or something more creative. By the use of creative thinking and imaginations, children can build their own 2D or 3D structures whoever on their own, with parents, or with friends.
The surface of the mat is for drawing and sticking. There are also some theme illustrations in mono tone on some mats. Children can use the color pens to paint and stick the magnet stickers on both side of the surface, to create or to decorate their 2D/3D structures. The surface of the mat is waterproof. The drawing is removable with water and towel if it is drew from the color pens provided. Furthermore, the surface is magnetized. Kids can stick magnet stickers provided or their own magnet stickers on the mats. The magnet stickers help to inspire them and lead the way for better creative thinking.
Since this is a nature series, light and clean colors have been used for the mat. Those colors create a fresh, clean and natural feeling.
Magnet stickers
There are 10 magnet stickers with different illustrations and 13 blank magnet stickers in the nature series of Playmate. These illustrated magnet stickers help to inspire children’s creative thinking and artistic creativity. These illustrated magnets act as visual inspiration for the users, encouraging them to paint their own art on the blank magnet stickers and the mats. They can create their own magnet stickers by drawing and cutting. Furthermore, the waterproof surface on both illustrated and blank magnet stickers are especially designed for drawing and cleaning. Drawing with the color pens that comes with the package on the magnet stickers also can be cleaned by water and towel.
Color pens
17 color pens are provided with the color gold and silver. Different colors can inspire children’s creative thinking and artistic creativity. Those color pens are non-toxic and can be cleaned by water and towel. Therefore, all the paints with those color pens on waterproof surface also can be cleaned. This is very environmental friendly for use less paper and save the earth.
Packaging
There are 3 packages for the nature series: the main package, the color pens package and the magnet stickers package. They both have waterproof surface, therefore, children can treat them as canvas too! The dots design on/inside the packages is not just for decoration and make them like a set, it also helps to inspire children’s creative thinking visually. The colors of the main package is different from the mats, they are more sharp colors. The main package is very eye-catching which is good for promotion, and, it gives visual inspiration for target audiences.
Instruction menu
The mushroom man is the main character created to be a guiding creature in the instruction manual. The mushroom man, along with simple and big wordings, is used in the manual to allow for easy understanding for children. The surface of the instruction menu, like the Playmates, is waterproof thus can be another form of canvas for users.
Logo design
The brand ‘Playmate’ no only means the product – ‘a mat’, it more importantly represents a ‘mate’. ‘Playmate’ means ‘play with mate’, sharing and communicating with each other. Three basic shapes for the mats – triangle, square and circle, with the main elements from the design – ‘+’ shape and dots pattern – form the emotion and human nature logo. It helps to remind people that this product is not just for single person use, it can be shared, played and created with your friends and family.
Conclusion
Many educators and professionals suggest that creative thinking is very important in helping children’s all-rounded development. It helps children solve problems by themselves and observe and learn from their surroundings. And since children are the future for our society, for long-term investment, creative training can help to improve and make progress for society.
Currently, many children’s toys are electronic or video games. The majority of those games focus most on visual stimulus but lack means of communication between people and creativity inspiration. Playmate is a product which can develop children’s creative thinking and artistic creativity, provide physical training (eyes and hands), as well as encourage children to communicate and share with others. Those are the basic needs for children, not just visual impulse.
BA Final Project, Toy design - playmate
BA Final Project, Toy design - playmate
Introduction
Nowadays, many parents and educators are concerning about children’s creative thinking skills. Parents and educators believe that creative thinking skills can helps children’s all-round development, helping Children in their own problem solving abilities. Furthermore, some educators propose that creative thinking will help with children’s learning and subsequently improving examination results. In the long term, better creative thinking skill could in turn be good for the whole society in making progress.
In the meantime, Hong Kong’s education system has tendencies to inhibit children creative thinking abilities. The education system also affects parents’ mindset. Since the examination board and teaching methods cannot be changed easily or quickly, something else needs to be formed to helps children to develop their creative thinking skills. While many educators say that ‘creative thinking’ is about the way of seeing, the way of thinking and the way of solving problems for all things that surrounds us, ‘artistic creativity’ is perhaps an easier and more normal form of creativity for people to be recognized. We normally notice artistic creativity from drawing, music, drama, dance etc. It is more easily accepted by parents and schools since it is easy to let people understand and think about it via visual or audio media. Therefore, I am going to use ‘artistic creativity’ as a tool for parents and schools in helping children to develop their creative thinking skills.
Objective
Playmate is a toy designed to help children’s creative thinking skills by using artistic creativity. Playmate also helps children to develop their drawing skills, pen using skills, and 3D problem solving solutions. Furthermore, it helps with parents’ and children’s relationship, sharing and friendship.
Target audience
Children who aged 3 and up.
Promotion strategy
The toy will be sold at big toy stores like Toys’R’us. The attractive packaging will make children and parents come and have a look on it. It is part of the promotion skills.
Having different series also is one of the promotion strategies for this product. Target audiences can mix and match with different series and exchange and play with others.
Wednesday 3 June 2009
Workshop Postcard and Poster design
Louis Guy Dumais Workshop promotional poster and leaflet designPoster Design: A3 size, 4C
Postcard design: A5 size, 4C
Seeker's World logo design
Playlab project - Seeker's Worldlogo design for Seeker's World game demo.
previstation logo and website design
Playlab project - previstation
previstation logo and website design
previstation website: http://www.previstation.com/
LucidPlatform 2.0 logo and website design
Playlab project - LucidPlatformLucid Platform 2.0 logo and website design
playlab logo design
PlayLab Rebranding - From Merecl to PlayLab
The PlayLab logo uses a top view of a burning fire on a stone stack, to demonstrate the company evolution.
With the satisfying basis of game design and development, PlayLab is honor to take a step further and undergoes a rebrand in 2009. We would like to reinforce the company contribution to game industry, by focusing on meaningful games.
A stone stack represents the gathering and sharing of experience in human history. Likewise, PlayLab gathers talents in the industry, and share their expertise to trigger the fire of evolutionary ideas. In addition, the spiral uprising motion of the fire spot symbolize the dynamic energy of the company’s creativities.
Grey, the color of the stone stack, represents the strong foundation --- strong business, design and technology background. The accented and contrasted uprising color spot give a sense of innovation and liveliness, which is the spirit that make us unique, outstanding and successful in the market position.
Tuesday 2 June 2009
namecard design for Playlab, PolyU
namecard design for Playlab, PolyU. Colorless UV bubble with 4C UV logo.
The logo concept extends further in the name card design.
The transparent spot around the logo fully demonstrates out vision, which is to turn invisible big needs in the market visible, and then make them satisfied.
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